I also want to make season 2 of our podcast better, more informative, and entertaining. Granted, I’m not as consistent with blogging as I’d like, so I definitely plan on ramping up my blogging efforts this year. (I wrote a guide for getting started with podcasting that may help) We started Agencies Drinking Beer last year and it’s helped us build an audience and grow our customer base. If you need a hand getting started I recommend reading Quicksprout’s Complete Guide to Building a Blog Audience. It helps you build your subscriber list and can help form partnerships with major influencers. You’ll be amazed at how taking the time to provide value for others comes back to you a hundredfold. If you aren’t already blogging, that should be your New Year’s resolution. Building authority through contentĪs you read what others have to say and apply it yourself, you’ll come away with valuable knowledge and insight that can help others. There’s a lot of content out there, and it can break your flow to stop and read every article you come across, so I use Feedly and Pocket together which makes it easy to save articles for reading later.Īlso, don’t forget about other methods of learning, like online courses, podcasts, webinars, video training, and conferences. Learning about unrelated topics (like science, pop culture or world politics) can also help you sharpen your mind, grow as an individual, and think about life from a different perspective. In particular, you should be learning skills closely related to growing your business, like sales, marketing, design, technology, and your customers’ industries. As soon as you think you know it all, you’re already lagging behind.Įntrepreneurs should constantly soak up knowledge from people who are further ahead than themselves. Spending time on customer development will give you the insight you need to guide your company in the right direction.īut more importantly, take the data you uncover from customer research and apply it by talking with others: cofounders, investors, board members, employees, and mentors on a regular basis.įorm your vision, execute it, learn from it and refine where needed. Staying ahead of the curve is arguably the most important role of a CEO in any type of company. Should you be doubling down on what’s working instead of (potentially) wasting resources on unproven markets or products?.Should you be going after a new industry while keeping your unique value proposition?.Should you be offering new products or services to your existing clients?. Are there holes in the market? Is there something none of your competitors are thinking about that the market wants?.What kind of company do you want to build? Are you there yet?.Take a couple of hours every now and then to go on a walk with just yourself and a coffee, and ponder these questions: This post all about how I plan to focus my time in 2016, the most important things a business owner should be doing, and how you can apply it to your business, whether you’re building a product or providing services for clients. Accepting coffees from strangers who want to “pick your brain”.īefore you know it the week is gone and you haven’t done anything to push the business further ahead. It’s easy to get caught up in mundane things that rob us of time: Having a concrete plan of what you’re going to do each day to reach those goals and where you’ll need to be at each milestone is much more challenging. It’s easy to say, “I want to have 100,000 customers”. Losing weight is hard because it’s easy to get caught up in the day-to-day and forget about the big picture. I could tell you I want to lose 30 pounds by the summer (I do), but without a concrete plan of what my daily activities are and without holding myself accountable to carry them out, I’ll never reach that goal. I’ve been asking myself: Where will we take the product? How will we grow? What are our long term goals? Proposal software is becoming more competitive all the time with new players entering the market and others closing down. Looking back, I can’t help but wonder where we’ll be in another year. It’s been fun, challenging, and exciting just what a business should be.
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